When it comes to Corporate Social Responsibility a market leader has a duty to operate in a way that sets a good example. This is a duty that we at Van der Windt take very seriously. We want to inspire other companies by having a clear and forward-looking CSR policy. Social issues challenge us to take a critical look at our own business and we do this on the basis of ISO 26000. How do we contribute towards People, Planet and Profit? We tell you an honest and clear story.
Employees, suppliers, stakeholders and clients… People make our company. This has a flip side: Obligations. Our employees receive what they are entitled to receive. Not just in terms of an honest wage and income, but also in the area of training, working conditions and (social) provisions.
We are also exceptionally alert regarding the working conditions at our suppliers. That’s why we are a member of the BSCI, an international code of conduct aimed at improving working and environmental conditions throughout the supply chain.
We also support a number of worthy causes, including the Ronald McDonald House Sophia in Rotterdam and various local (sports) clubs.
We undertake various activities in order to minimise our impact on the environment. We comply with the ISO 14001 standard for the efficient control and improvement of our environmental performance. CSR also challenges us to look critically at our products from an environmental point of view. To what extent are environmental claims justified? We consider it our task to provide clear information regarding this.
This is why we have invested in setting-up our own research centre, The LCA Centre, in which we determine the environmental-impact of our packaging and disposables in accordance with the LCA method (supported by Stichting Natuur & Milieu [Nature & Environment Foundation]). This insight helps us search out alternative products with a lower environmental-impact. It is, for example, how the Bright® range of packaging came into being. Bright® products have a measurably lower environmental-impact. Other examples of products that contribute towards improving our own environmental performance and the environmental performance of our clients are the Green Key products. Packaging and disposables carrying the Green Key logo have a Green Key-approved hallmark or sustainability story, such as the seedling logo or the FSC certificate.
Achieving a healthy profit is vital for the continuity of our business and provides a solid basis for our CSR policy. At the same time, sustainability contributes towards our profit targets. Everything revolves around having the right balance between finance and the interests of people and the environment.
Our striving to be a good employer stimulates the involvement and motivation of our employees. Our choice of respected suppliers guarantees our products will be of a good quality. Offering sustainable packaging solutions, for example solutions that provide better protection from spoiling or that reduce the quantity of material used, can be attractive for both the client and for us from an economic perspective. Energy savings and a thrifty use of raw materials result in direct cost-savings.