Co-creation Sacha: Thinking out of the shoebox

‘Sometimes things don’t go the way you expected them to, but that’s what makes out work so challenging and enjoyable’, says Edouard Pontier (Account Manager Industry & Product Specialist Fulfilment and Logistics Packaging at Van der Windt). Edouard is talking about the cooperation with Sacha. ‘Sacha approached us about a mailing packaging. In the end the client ‘went home’ with something very different.’

A surprising twist, but for Sacha, a trend-setting international brand of shoes, bags and accessories, ‘surprise’ is an everyday occurrence. Under the slogan ‘Not for Basics’ Sacha knows how to constantly surprise its customers with its own, unique, shoe collections. The same applies for Van der Windt. We think up unique packaging concepts with which we constantly surprise our clients.

Presentation tool

In March this year Sacha launched a full range of its own in-house-designed sneakers under the name Est.1909. The name refers to the year in which the brand was created. Sacha was looking for an eye-catching way to present its sneaker range. Anouk Nelissen, Marketing Manager at Sacha: ´During the Webwinkel Vakdagen (Webshop Trade Days) I came into contact with Van der Windt. A meeting followed. The company presented various great packaging solutions, from gift packaging to mailing packaging. At the time I was looking for a fitting solution for the presentation of our new sneakers theme. Maybe a packaging supplier isn’t the first place you think of to go, but when I’d explained my idea Van der Windt came back with a solution very quickly.’

Speed and quality

‘I was invited to the showroom so I could evaluate various alternatives, including in terms of price, quality and type of material. They’d even made several mock-ups. You don’t see that everywhere either. We work with a lot of different companies, but the speed at which Van der Windt acts is really exceptional. And with no comprise on quality.’

Thinking out of the box

Edouard continues: ‘In the end we supplied two sizes of presentation blocks printed with the logo and the name of the new sneaker collection as well as showcards printed in full colour. We always claim that the packaging contributes towards the optimum presentation of products, but in this case that is literally the case. We’ve never used the packaging in this way before, but we are seeing that our products are being used for more and more (commercial) applications that don’t relate directly to packaging. We are delighted to take on this challenge with our clients.’


The new sneaker range was officially launched in March. Anouk: ‘We’ve received a lot of good reactions. The emphasis is, obviously, on our shoes, but we’ve also received many compliments about the total presentation. I can only say that I am very happy with both the cooperation and the end result.’


13 October 2015